Who are they?
Eversheds Sutherland are one of the biggest law firms in the world. They provide legal advice and solutions to an international client base that includes some of the world’s largest multinationals.
The Project (Jan 2017 – Oct 2017)
The HR department contacted me to help them update some of their outdated eLearning modules on Time Recording and Financial Awareness. This was mainly due to a recent brand refresh after their merger with Sutherland.
Approach
Since I was involved in the brand refresh in 2015, (when I was an employee), I was already familiar with the guidelines for the use of imagery. It did mean though that I had 2 SMEs – one in Graphic Design and the other in HR.
Once we’d decided that PowerPoint was still the best production method for this project (to give them an easy maintenance pathway), with a final version output as a video, I was given the original presentation – which was all text.
My approach was then to add in animation and imagery that would fit the Eversheds Sutherland style. One of the main concepts is that of the production and use of what they refer to as “primary imagery“. This involves overlaying a simple vector image (of an approved colour) on to a monochrome photo of an object to construct an image with a greater meaning…
The following is an extract from my original Brand Guidelines training session that shows the idea behind “primary imagery”…
Example: Time Recording and Profitability Module
This is one of the final modules once I’d added the primary imagery and animated the slides to make it more interesting. The soundtrack was added using Creative Cloud and the whole thing was delivered as an mp4 video file via the internal Eversheds Sutherland video platform.
This is just a small extract of the work for this project. If you wish to see more, then contact me to see my full portfolio.